World Cup 2026 Sets All-Time Attendance and US Viewership Records

FIFA confirmed the 48-team, 104-match 2026 World Cup drew a record 6,810,966 fans across its 39 days — nearly double the previous record set at the 1994 World Cup in the US — with 99.7% occupancy and an average 65,351 fans per match. The July 19 final sold out MetLife Stadium at 80,663. The Spain-Argentina final drew 38.937 million English-language viewers on Fox — a US record for a soccer broadcast — plus 22.6 million on Telemundo, for a combined 60 million-plus American viewers; FIFA projected the tournament's global broadcast audience at approximately 1.8 billion. FIFA said the tournament itself would generate over $11 billion in revenue, pushing its full 2023–2026 commercial cycle past $15 billion.