BTS, Madonna & Shakira Confirmed for 2026 FIFA World Cup Final Halftime Show — HYBE Stock Surges 7.2%
On May 14, 2026, FIFA officially confirms BTS, Madonna, and Shakira as co-headliners for the first-ever halftime show at the FIFA World Cup Final, scheduled for July 19, 2026 at MetLife Stadium in East Rutherford, New Jersey. The performance is curated by Global Citizen with a goal of raising $100 million for the FIFA Global Citizen Education Fund. CNN, the Washington Post, Billboard, and CNBC all report on the confirmation. HYBE's stock surged 7.2% on the Korea Exchange, adding approximately 700 billion won (~$470 million USD) in market capitalization in a single session — the largest single-day HYBE stock movement of 2026. The halftime show booking places BTS alongside global icons Madonna and Shakira on the world's most-watched sporting stage, representing one of the most significant event booking milestones in the group's history. The announcement arrives as BTS is physically en route to Stanford Stadium for the Bay Area leg of the ARIRANG World Tour.
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