BTS Tops September Advertising Model Brand Reputation Rankings

September 3, 2026 — The Korean Business Research Institute released its September Advertising Model Brand Reputation Rankings, placing BTS first overall, with rookie group RESCENE second and trot star Lim Young-woong third. The index was compiled from 34,915,880 pieces of big data gathered between Aug 3 and Sept 3, weighing participation, media exposure, communication, and community-activity metrics rather than chart performance alone. The result lands during a rest day in the ARIRANG World Tour's Los Angeles stand, between the SoFi Stadium run's first two sold-out shows (Sept 1-2) and its closing two (Sept 5-6).