Nike By You × BTS ARIRANG Customization Experience Goes Live in 20+ Cities Worldwide

June 1, 2026: the Nike By You × BTS ARIRANG customization experience officially opens in 20+ cities across the US, Europe, and Asia — including Seoul, Busan, Tokyo, Osaka, Singapore, Bangkok, Kuala Lumpur, Jakarta, Chicago, New York, Los Angeles, and London. Fans can customize Nike apparel (T-shirts, hoodies, totes) with 10 BTS-inspired motif options drawn from ARIRANG's visual identity — featuring the group's heritage calligraphy, tour logo, and member-specific design elements. The Nike.com digital experience launches simultaneously, allowing online customization globally. On launch day, Nike By You BTS ARIRANG products sell out across multiple in-store activations within hours; the Seoul and Busan retail experiences report line queues exceeding 5 hours. The full Nike × BTS ARIRANG merchandise collection (including regional exclusives and a Korea-only limited-edition ball cap) is set for a June 12 in-store drop in Seoul and Busan, timed to the debut anniversary concerts at Busan Asiad Main Stadium. US cities (Chicago, Boston, San Francisco, LA, NYC, Las Vegas) receive the collection on July 5. Simultaneously, BTS × Oreo limited-edition hotteok-flavored cookies — purple-wafer biscuits in 13 BTS-themed designs — open their presale at OREO.com/UnwrapTheCollab globally, ahead of a wider retail rollout in 80+ countries starting June 8.