BTS × Oreo Limited Edition Hotteok-Flavored Collaboration Announced

Nabisco and HYBE announce a limited-edition BTS × Oreo collaboration: purple-wafer hotteok-flavored Oreo cookies, each wafer engraved with one of the seven BTS members' names and BTS light stick designs, going on sale June 1, 2026 in over 80 countries. The collaboration is positioned around BTS's full-group comeback and the ARIRANG World Tour. CNN Business reported the deal is Oreo's first K-pop branded partnership since its 2023 collaboration with BLACKPINK. Pre-registration for notification of the sale opened May 26. The hotteok flavor — a traditional Korean sweet filled pancake — marks an intentional Korean cultural element in the partnership, continuing BTS's long-standing pattern of Hallyu wave cultural export through commercial collaborations.