Super Bowl LX Halftime Show Wins 7 Creative Arts Emmys — Most Ever for a Halftime Performance

At the Creative Arts Emmy Awards ceremony in Los Angeles on Saturday, September 5, 2026, Bad Bunny's Apple Music Super Bowl LX Halftime Show swept 7 of its 9 nominations, becoming the most-awarded halftime performance in Emmy history and landing Bad Bunny his first Emmy win. Wins came in Outstanding Variety Special (Live) — making it the first Spanish-language program ever to win that category — plus music direction (Miguel Gandelman), choreography (Charm La'Donna and Karina Ortiz), sound mixing, lighting design, technical direction/camerawork, and directing. Executive producers credited on the win include Bad Bunny, Jay-Z and Desiree Perez (Roc Nation), Jesse Collins, and Dave Meyers. The show's 9 total nominations, announced in July 2026, had already set a record for a music special, surpassing the mark Lady Gaga held since her 2017 Super Bowl halftime show. The Primetime Emmy Awards' main ceremony, hosted by Mariska Hargitay, follows on September 14, 2026 at the Peacock Theater.