"Tracking Bad Bunny" Campaign Wins Juried Webby Award at 30th Annual Ceremony — Cipriani Wall Street, New York

At the 30th Annual Webby Awards ceremony held Monday, May 11, 2026 at Cipriani Wall Street in New York City — hosted by Josh Johnson of The Daily Show — the "Tracking Bad Bunny" location-based campaign by DDB Latina Puerto Rico was formally presented the juried Webby Award for Best Community or Fan Engagement in the Media/Entertainment, Social Features (Social) category. The campaign, which required fans to physically visit Puerto Rican landmarks — each mapped to a track on *Debí Tirar Más Fotos* — to unlock songs one by one, is the first Webby ever awarded to a campaign tied to a Latin music release. By embedding the album's themes of cultural memory and Puerto Rican identity directly into the island's geography, the campaign transformed the album rollout into a civic act. "Tracking Bad Bunny" also received a second Webby nomination for Best Partnership or Collaboration, completing its recognition cycle at the web's most prestigious awards. The win follows the campaign's earlier recognition by Billboard, Variety, and Hollywood Reporter as among the most innovative music marketing campaigns of 2025–2026. It represents a landmark for Puerto Rican creative agencies at a global platform.