"Tracking Bad Bunny" Campaign Wins Webby Award at 30th Annual Ceremony in New York — May 11

The 30th Annual Webby Awards ceremony takes place at Cipriani Wall Street in New York City on May 11, 2026, with the "Tracking Bad Bunny" location-based campaign by DDB Latina Puerto Rico confirmed to receive the Webby Award for Best Community or Fan Engagement in Media/Entertainment. The campaign — which required fans to physically visit Puerto Rican landmarks, each mapped to a track on *Debí Tirar Más Fotos*, to unlock songs one by one — was earlier named among the 2026 Webby nominees by Hollywood Reporter, Billboard, and Variety. It is the first Webby awarded to a campaign tied to a Latin music release, and directly embeds the album's themes of cultural memory and belonging into Puerto Rico's geography. The campaign's second Webby nomination (Best Partnership or Collaboration) rounds out its recognition cycle. Pre-ceremony coverage on May 10 highlights the cultural significance of a Puerto Rican campaign for a Puerto Rican artist winning the web's equivalent of the Oscars.