Adidas FIFA World Cup 2026 Campaign Trailer Drops — Bad Bunny Stars Alongside Messi, Timothée Chalamet, Beckham

Adidas released its cinematic FIFA World Cup 2026 global campaign trailer on May 6, 2026, starring Bad Bunny alongside Lionel Messi, Timothée Chalamet, David Beckham, Zinedine Zidane, Ousmane Dembélé, Lamine Yamal, Trinity Rodman, and Jude Bellingham. In the trailer, Chalamet tells Bad Bunny: 'What do I know about soccer? Nothing. I know about football, Benito. Football.' The campaign includes a '#94' shirt in the associated product line, referencing Bad Bunny's birth year 1994. The collaboration marks a significant expansion of Bad Bunny's ongoing Adidas partnership — which previously produced the sold-out BadBo 1.0 sneaker series — into the global football (soccer) sphere ahead of the World Cup hosted in the United States, Canada, and Mexico. Bleacher Report and Complex covered the reveal extensively, and the Adidas press office confirmed the campaign under the tagline 'The World is Ready.'