Adidas FIFA World Cup 2026 Campaign — Bad Bunny Stars with Messi, Timothée Chalamet, Beckham, Zidane

Adidas releases its FIFA World Cup 2026 global campaign trailer on May 6, 2026, starring Bad Bunny alongside Lionel Messi, Timothée Chalamet, David Beckham, Zinedine Zidane, Ousmane Dembélé, Lamine Yamal, Trinity Rodman, and Jude Bellingham. In the trailer, Chalamet tells Bad Bunny: 'What do I know about soccer? Nothing. I know about football, Benito. Football.' The campaign includes a '#94' shirt in the associated product line referencing Bad Bunny's 1994 birth year. The collaboration extends his ongoing Adidas partnership — which produced the sold-out BadBo 1.0 sneaker series — into the global football sphere ahead of the World Cup hosted in the United States, Canada, and Mexico.