Hisense Celebrates 51-Day Countdown at FIFA HQ Zurich; Named Exclusive VAR Review TV Provider for 2026 Tournament

Official FIFA partner Hisense held a major launch event at the Home of FIFA in Zurich on April 21, marking approximately 51 days to the June 11 kickoff at Estadio Azteca. The event unveiled Hisense's new RGB MiniLED TV range and confirmed the company as the exclusive VAR (Video Assistant Referee) Review Television Provider for the 2026 FIFA World Cup — the first time a consumer electronics brand has been designated the sole display provider for FIFA's controversial VAR system. Hisense's display technology will be installed in FIFA's Video Operation Room, where match officials review on-field decisions. The partnership underscores the scale of commercial investment in the first 48-team World Cup: Hisense is one of FIFA's seven top-tier 'Vision Partners,' a global sponsor category. The event highlighted the accelerating commercial and technical countdown to the tournament.