Day 723 — LEGO to Invest $400 Million in Nuevo León Plant, 1,300 Jobs; Sheinbaum Clarifies Digital Economy Law Won't Ban Cash

At her September 24, 2026 (Day 723) mañanera, Economy Secretary Marcelo Ebrard announced LEGO will invest $400 million (roughly 8.6 billion pesos) through 2029 to expand its Ciénaga de Flores, Nuevo León plant — already the company's largest in the world — adding about 62,000 square meters of industrial and automated-warehouse space and creating an estimated 1,300 jobs; formal groundbreaking is set for September 30, 2026. Ebrard cited the project as further evidence of rising foreign direct investment under the Plan México nearshoring strategy. Separately, Sheinbaum clarified that the government's proposed Digital Economy Law will not prohibit cash, but is meant to "facilitate the use of technology for digital payments," deepen financial inclusion and formalization, and build on existing tools like CoDi, according to the head of the Digital Transformation and Telecommunications Agency. Sheinbaum also ruled out cabinet changes, confirmed a Stray Kids concert is being arranged with 10 DIF-gifted tickets for low-income children, and said the U.S. would need Foreign Ministry (SRE) authorization to contract firms that notify deported Mexicans of immigration fines.