Day 697 — Government Launches 14-Spot Media Campaign Ahead of Sept 1 Second Government Report

On August 29, 2026 (Day 697, Saturday), the Sheinbaum government began distributing a 14-spot promotional media campaign across television, radio and digital platforms ahead of the September 1 Second Government Report, using the legally permitted pre-report window for official messaging ("hay un periodo en el que el gobierno puede difundir información"). The spots assert the monthly minimum wage rose from 2,800 pesos in 2018 to 9,584 pesos, pushing labor poverty to its lowest level since 2005; highlight construction of 401 preparatory schools, 13 Rosario Castellanos universities and 25 Benito Juárez universities plus rehabilitation of 73,000 school campuses by end of 2026; and tout five economic indicators — rising minimum wage, low unemployment, falling inflation and basic-basket costs, a strong peso, and record foreign direct investment — alongside the absence of any "gasolinazo" fuel-price shock during the administration. A security-themed spot cites a 51% drop in homicides and a National Guard strength of 130,000 active personnel.