BTS Tops September Boy Group Brand Reputation Rankings Again

September 12, 2026 — Soompi reported BTS held the No. 1 spot in the September boy group brand reputation index at 6,633,651 points, based on consumer participation, media coverage, interaction and community data collected Aug 12–Sept 12. Top-associated keywords included 'ARIRANG,' 'ARMY' and 'North American tour,' with related terms 'record,' 'sold out' and 'long run.' The group's positivity-negativity analysis scored 93.91% positive reactions. BTS separately topped the September advertisement-model brand reputation rankings at 3,932,230 points, up 10.70% from August.