Nike × BTS ARIRANG Collection & Nike By You Experience Launch June 1 — BTS × Oreo Hotteok Cookies Also Go Live

On the eve of June 1, 2026, ARMY worldwide prepare for two major brand partnership launches. The Nike × BTS ARIRANG collaboration — announced May 29 by Nike and HYBE — opens its Nike By You customization experience on June 1 at select Nike stores and online, offering 10 fan-designed custom BTS motif options for Nike apparel and totes in 20+ cities across the US, Europe, and Asia. The full Nike × BTS ARIRANG World Tour merchandise collection (T-shirts, hoodies, regional exclusives, and a Korea-only limited-edition ball cap) is slated for a June 12 in-store drop in Seoul, Busan, and Tokyo, with US cities (Chicago, Boston, San Francisco, LA, NYC, Las Vegas) receiving the collection on July 5. Simultaneously, the BTS × Oreo limited-edition hotteok-flavored cookie collaboration goes on sale June 1 in 80+ countries — announced May 26 and now approaching launch. With both partnerships activating as BTS travels back to South Korea, the marketing momentum around the group's Busan anniversary shows (June 12–13) continues to build.