Las Vegas Sphere Exosphere Lights Up with BTS ARIRANG Visuals — Runs Nightly Through May 28

The Las Vegas Sphere's iconic Exosphere — the world's largest exterior LED display at 580,000 square feet — begins displaying large-scale BTS ARIRANG-themed visuals on May 22, 2026, running nightly through May 28. The display covers the full spherical exterior in ARIRANG's signature crimson with album-themed artwork and motion graphics, creating a landmark visible across the Las Vegas Strip. This marks the first time BTS content has appeared on the Sphere Exosphere, which did not exist during the 2022 'BTS: The City' Las Vegas campaign. The activation is a centerpiece of 'Global The City 2.0,' described as the largest city-linked K-pop campaign in history, and arrives one day before BTS's first of four Allegiant Stadium ARIRANG World Tour shows (May 23, 24, 27, 28). Also launching May 22 as part of the citywide festival: an official BTS THE CITY ARIRANG Welcome Party at Tailgate Beach Club, and a fan community event at La Mona Rosa in Downtown Las Vegas — giving ARMY pre-concert celebrations the night before shows begin. Seoul Economic Daily reported on the Sphere activation's significance as a new milestone in the HYBE 'Global The City' campaign strategy.