'BTS: The City Arirang' Las Vegas Festival Officially Opens — Citywide Red Illumination, Arte Museum, Forum Shops Pop-Up

The 'BTS: The City Arirang' Las Vegas citywide festival officially launches on May 20, 2026, running through May 31 — the first activation of 'Global The City 2.0,' described as the largest city-linked K-pop campaign in history. On opening day, Arte Museum Las Vegas (3716 S Las Vegas Blvd) launches a BTS ARIRANG collaborative immersive exhibition running through June 17, with an opening-day Stamp Rally from 10 AM–10 PM PDT. The BTS Pop-Up: ARIRANG at The Forum Shops at Caesars Palace opens exclusively for RSVP holders, selling merchandise available only at this location. The Las Vegas citywide 'ARIRANG Red Illumination' activates on opening day, lighting the Strip, Downtown, and Off-Strip hotels in red — landmarks including the Eiffel Tower at Paris Las Vegas, Luxor Hotel, Mandalay Bay, and the High Roller participate. Airport photo opportunities and BTS welcome messaging launch throughout the Strip. The festival precedes four ARIRANG World Tour shows at Allegiant Stadium (May 23, 24, 27, 28) and runs concurrently with the Las Vegas Sphere Exosphere ARIRANG visuals (launching May 22). The Las Vegas Monorail BTS-themed wrap activation begins May 21, running through June 4. ARMY began converging on Las Vegas from across the US and internationally on opening day, with hotels across the Strip and Convention Center district reporting full occupancy.