Visa Announced as Worldwide Tour Sponsor for BTS World Tour 'Arirang'

On April 6, 2026, Visa announced via press release its status as the Worldwide Tour Sponsor for BTS WORLD TOUR 'ARIRANG' — spanning 82 shows in 34 cities across 23 countries. The partnership focuses on Asia Pacific markets including Kaohsiung, Bangkok, Kuala Lumpur, Singapore, Jakarta, Sydney, Hong Kong, and Manila. Visa cardholders can win complimentary concert tickets through issuing partner promotions and enjoy exclusive Visa-branded merchandise booths at venues. The deal builds on Visa's existing K-pop partnership portfolio including the MAMA Awards.