Zara x Bad Bunny 'BENITO ANTONIO' Campaign Officially Revealed — 150-Piece Collection Drops Midnight ET

On May 20, 2026, Bad Bunny and Zara officially unveiled the full 'BENITO ANTONIO' collection — named after his real name, Benito Antonio Martínez Ocasio — releasing campaign photos and collection details ahead of the midnight ET global launch the following day. Just Jared, Complex, and Billboard published campaign imagery shot by longtime collaborator Stillz, revealing a 150-piece line spanning graphic tees, vibrant bottoms, oversized essentials, caps, and textured outerwear rooted in Puerto Rican cultural identity. The campaign was designed with creative director Janthony Oliveras and priced accessibly, with graphic tee bundles averaging ~$50. The collection was available in 41 markets including the US, Spain, Mexico, Argentina, and China. The reveal came the same week as the eve of the European stadium leg of the Debí Tirar Más Fotos World Tour, which opens in Barcelona the following day (May 22). The announcement followed months of buildup after the collection was first teased at the Super Bowl LX halftime show (February 8, 2026) and debuted in a custom all-black tuxedo at the 2026 Met Gala (May 4, theme: 'The Aging Body').