"Tracking Bad Bunny" DDB Latina PR Campaign Wins Webby Award for Best Fan Engagement

The 30th Annual Webby Awards announces winners on April 21, 2026, with "Tracking Bad Bunny" — an interactive location-based digital campaign by DDB Latina Puerto Rico — winning the Webby Award for Best Community or Fan Engagement in the Media/Entertainment (Social Features) category. The campaign required fans to physically visit specific locations across Puerto Rico to unlock track-by-track reveals for *Debí Tirar Más Fotos*, embedding the album experience within the island's geography and reinforcing the album's central themes of belonging, memory, and Puerto Rican identity. It received a second nomination for Best Partnership or Collaboration. The Webby win is the first for any campaign directly associated with Bad Bunny's album rollouts, and the first Webby awarded to a Puerto Rican digital marketing campaign tied to a Latin music release. The ceremony is scheduled for May 11, 2026, in New York City. Other 2026 Webby honorees in music include Sabrina Carpenter, SZA, and KATSEYE.